Linda Hwang is an arts marketing strategist whose work bridges creative storytelling and industry impact. As Director of Touring & Marketing at Ariel Artists, she leads campaigns for a diverse roster that includes Grammy-winning ensembles and composers. Since joining Ariel in 2021 as an intern, she has gone on to lead digital marketing initiatives, audience engagement strategies, and artist features that have resulted in a 100%+ increase in engagement across all platforms.

Known for her thoughtful approach and attention to detail, Linda combines strategic insight with a deep understanding of the performing arts. She is passionate about transforming each artist’s individuality into a compelling narrative that fosters recognition, connection, and lasting artistic presence.

Through a collaborative, story-driven approach, Linda crafts impactful campaigns that not only connect with audiences but elevate visibility and drive career momentum. She has been privileged to support key career milestones on the Ariel roster, including the Akropolis Reed Quintet’s first Grammy win and Palaver Strings’ first Grammy nomination.